The New Role of the Building Products CMO
10 Lessons from Greg Brown, CEO of Motorola Solutions Recently I heard Greg Brown, the CEO of Motorola Solutions, speak at the Business Marketing Association International GROW! Conference. He spoke...
View ArticleAre the 4P’s relevant anymore in building products marketing?
B2B has changed – the 4P’s don’t apply Most marketers today know or knew of the 4Ps. They are the traditional marketing mix–product, place, price, and promotion. But these narrow views are...
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