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The New Role of the Building Products CMO

10 Lessons from Greg Brown, CEO of Motorola Solutions Recently I heard Greg Brown, the CEO of Motorola Solutions, speak at the Business Marketing Association International GROW! Conference. He spoke...

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Are the 4P’s relevant anymore in building products marketing?

B2B has changed – the 4P’s don’t apply Most marketers today know or knew of the 4Ps. They are the traditional marketing mix–product, place, price, and promotion. But these narrow views are...

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